How to Build Wealth: 4 Lessons from Hispanic-Latino Investors

Aug 22, 2024

When it comes to building wealth, the barriers and opportunities facing Hispanic-Latino investors may provide insight for investors of all backgrounds.

Key Takeaways

  • A Morgan Stanley survey finds that Hispanic-Latinos view wealth comprehensively, including money, health, family and community. They are the strongest wealth builders in the US.
  • Despite barriers like limited financial education and access to networks, Hispanic-Latinos are increasingly building wealth through networking, entrepreneurship, and real estate.
  • Many Hispanic-Latinos overcome educational barriers by leveraging professional financial advice, with 60% relying on a Financial Advisor to achieve their wealth goals.

Wealth is as often a measure of financial success as it is a source of pride, an opportunity to live a full life and the chance to secure a lasting legacy. For Hispanic-Latino investors, the Spanish word riqueza encompasses this multidimensionality of wealth.

 

What wealth-building strategies do Hispanic-Latino investors use to achieve riqueza? To learn more about their unique perspective on wealth, Morgan Stanley recently completed its State of Hispanic-Latino Wealth Report,1 featuring results of a survey of “emerging affluent” and high net worth Hispanic-Latino investors. Key among the findings: Like so many other investors, Hispanic-Latinos are focused on not just accumulating money, but also creating a future where their families can thrive and achieve goals once thought unattainable just a few generations prior.

 

Here’s a closer look at the barriers these investors faced and the strategies they use to overcome them.

Find a Financial Advisor, Branch and Private Wealth Advisor near you. 

Check the background of Our Firm and Investment Professionals on FINRA's Broker/Check.

Barriers to Wealth for Hispanic-Latino Investors

Hispanic-Latinos view wealth as a comprehensive concept that includes money, good health, living a vibrant life, nurturing strong family relationships and contributing to their community. Financially, Hispanic-Latinos are some of the strongest wealth builders in the U.S. In fact, Hispanic-Latinos grew their wealth at a higher rate than any other cohort from 2020-2022 and were the only group to increase their wealth in 2022, even as Americans from other backgrounds saw their wealth decline in the wake of the pandemic.2

 

While Hispanic-Latinos often define wealth as a means of creating independence and stability, many struggle with significant barriers along their path.

 

  • Limited financial education is the top barrier, cited by 77% of survey respondents. Without an adequate understanding of key financial principles like compound interest, it can be a struggle to save and invest in a way that accelerates wealth building.
  • Growing up in a household with limited funds is another key barrier, cited by 68% of respondents. When a family is doing all it can to put food on the table and stretch its budget further, it can be difficult to put away enough money now in the long-term investments required to help build wealth.
  • Finally, struggling to access the key people and networks required to accelerate wealth generation is cited by 57% of respondents. Who you know is vital to gaining exposure and access to new opportunities, such as important partners, customers, jobs or investments. 
i
Hispanic-Latinos grew their wealth at a higher rate than any other cohort from 2020-2022 and were the only group to increase their wealth in 2022.

Four Ways Hispanic-Latinos Build Wealth

Despite significant barriers, more and more Hispanic-Latino families each year are building the wealth required to achieve independence and create the life they want to live. Here are the strategies they use to achieve wealth, which investors of every background may want to consider.  

  1. 1
    Grow your network

    For some 36% of Hispanic-Latino survey respondents, their non-Hispanic networks were a key influence on their financial journey. Whether meeting new people through college or gaining access to industry associates through work, seeking connections and mentorship outside of their immediate circle is often the catalyst required to unlock new opportunities.

     

    In addition to nurturing their non-Hispanic networks, several Hispanic-Latino investors noted that they seek to build up their Hispanic-Latino networks by acting as mentors themselves, providing the advice they wish they would have received earlier in their lives and careers. 

  2. 2
    Build financial knowledge through entrepreneurship

    When it comes to generating wealth, 23% of Hispanic-Latino survey respondents cite entrepreneurship as their key strategy. Not only does starting and running a business bring money in the door, it also allows you to gain the financial education necessary to invest with confidence. As a result, most Hispanic-Latino small business owners in the survey say they are comfortable with investing (82%) and find that investing concepts are easy to understand (81%).

  3. 3
    Invest in real estate

    In addition, a majority of Hispanic-Latinos in the survey (87%) consider real estate a key wealth-building option. Real estate not only has the potential to grow in value but also appeals to Hispanic-Latino investors’ desire to provide security for their families. Nearly half of respondents surveyed (45%) say they own at least one property, with 39% saying they own two properties or more. Nearly all (89%) say they are at least somewhat likely to purchase real estate in the future.

  4. 4
    Leverage professional financial advice

    To overcome educational barriers, many Hispanic-Latinos in the survey (60%) rely on the professional advice of a Financial Advisor. By working with an advisor, these investors are able to put in place a financial plan to help acquire and manage money in a way that meets both their financial and non-financial goals. Financial Advisors can also explain complex investing concepts, and respondents who find such concepts difficult say this would make them more likely to invest in the future (83%). 

     

     

    Your Morgan Stanley Financial Advisor and their team can help you navigate the complexities of investing while building a personalized plan to achieve your wealth goal – however you define it. 

Find a Financial Advisor, Branch and Private Wealth Advisor near you. 

Check the background of Our Firm and Investment Professionals on FINRA's Broker/Check.

Discover More

Insights to help you go further.