What’s Your Benchmark for Investing Success?

Aug 15, 2024

Measuring your portfolio against a broad market benchmark like the S&P 500 may steer you off track. Discover how a custom approach can be key to achieving your financial goals.

Author
Lisa Shalett

Key Takeaways

  • Comparing your portfolio to a popular index like the S&P 500 may provide an incomplete view of your investment performance.
  • Some investors use multiple indices to gauge performance for different parts of their portfolio, but this line-item approach may not provide a holistic picture.
  • Importantly, traditional index benchmarks rarely tell you how you are tracking toward your personal financial goals.
  • As an alternative, you may want to consider using a “custom benchmark,” based on a personalized financial plan and asset mix that reflects your unique needs and goals.

Every investor wants their portfolio to do well. But what does “well” mean? Many investors judge success by whether their portfolio is outperforming “the market,” which usually refers to a popular U.S. equity index like the S&P 500 or the Nasdaq Composite. After all, if your investments are beating the wisdom of the crowd, you must be doing well, right?

 

Not necessarily. Using a popular stock index like the S&P 500 tells you little more than how your portfolio compares with 500 of the largest companies listed on U.S. stock exchanges. It does not provide useful information about the other assets you own, whether bonds, alternative investments or even other types of equities, like international stocks.

 

Just as a GPA doesn’t fully capture your academic achievements or a body mass index doesn’t represent your physical health, popular indices won’t necessarily give you a complete picture against which to view your financial health or progress toward goals. Instead, a “custom benchmark” for each investor, based on a thoughtful financial plan and personalized asset allocation, is a more likely key to success. 

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The Problem With Traditional Index Benchmarks

Because even a broad index only captures a sliver of the overall investment universe, some investors may avoid using a single index and instead look at different indices for different parts of their portfolio—for example, the S&P 500 for large U.S. stocks, the MSCI Europe Index for European equity exposure, the Bloomberg US Aggregate Index for U.S. bonds, and so on. The challenge with this approach is that measuring performance on such a granular, line-item basis quickly becomes complex and may fail to provide a coherent, holistic picture.

 

To solve for this, some investors opt for a “blended benchmark,” which combines multiple indices into a single composite standard meant to approximate your asset mix—a common approach among institutional investors like pension funds. But these, too, have drawbacks. The various components and weightings can be difficult to understand and may require explanation or caveats. Ultimately, individual investors get a snapshot of performance that is neither as clear nor as intuitive as it should be.

 

Perhaps most importantly, these benchmarks rarely tell investors the one thing many of us really want to know: “Am I on track to meet my goals?”

The Case for ‘Custom Benchmarks’

There’s no denying that beating the S&P 500 can make you feel like a savvy investor, but most people are investing for more important reasons—to secure a comfortable retirement, to help put a child or grandchild through college, to leave a meaningful legacy for future generations or any number of life goals, rather than investment goals.

 

That’s where a “custom benchmark” comes in. By taking the time to understand and define your unique life goals, cash-flow needs and expectations, your Financial Advisor can help create a plan with a personalized portfolio and benchmark that gauges success based on what’s important to you.

 

As part of this planning process, your advisor will use robust modeling tools to show you different scenarios of your financial future and “pressure test” how your portfolio might fare across a range of potential situations, from a deep recession to a powerful bull market. The choices you make together—about how much to save, your asset allocation and your future spending levels—will revolve in large part around your probability of goal achievement, or “probability of success.”

 

From there, your custom benchmark offers a straightforward approach to evaluate your progress along the way. It seeks to answer a critical question: What is the optimal portfolio return that meets my needs and helps me achieve my goals with reasonably high odds of success, assuming I can save at a certain rate over a certain timeframe? For example, your custom benchmark might be a 9% annual return target, on average, for at least an 85% probability of successfully funding your post-retirement living expenses, assuming you can save $100,000 a year while holding no more than 20% of your assets in illiquid investments.

 

By taking this highly tailored approach, you can have more confidence that your portfolio is optimized to achieve your unique goals—not simply beat an index—and that you can get there without necessarily having to make overly cautious investment, savings or spending decisions.

 

Just as important, your plan can serve as a North Star when the market turns volatile, helping you avoid panic selling and stay focused on what truly matters in the long run.

What’s Your Custom Benchmark?

By using a goals-based custom benchmark, you measure what matters. With Morgan Stanley’s Goals Planning System and other innovative planning tools, your Financial Advisor can help you quantify your goals, implement an effective investment strategy and help you track progress.

 

Connect with your Morgan Stanley Financial Advisor to discuss how you’re tracking toward your goals and measuring success. To learn more about custom benchmarks, ask your Financial Advisor for a copy of the Global Investment Committee special report, What’s Your Investment Benchmark? You can also listen an audiocast based on this report.

Questions you can ask your Financial Advisor:

  • Is my portfolio structured in line with my risk tolerance and also with what I’m hoping to accomplish with my money?
  • How would you go about setting a custom benchmark that aligns with my personal financial goals?
  • How might my investment strategy change if we shift to a custom benchmark?

Find a Financial Advisor, Branch and Private Wealth Advisor near you. 

Check the background of Our Firm and Investment Professionals on FINRA's Broker/Check.

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