Awards and Recognition

These recognitions illustrate our commitment to deliver clients and advisors an unrivalled experience and offering across all Wealth Management businesses.

Financial Advisors

Morgan Stanley Financial Advisors work tirelessly to help clients achieve their financial goals.

Learn more about our Financial Advisors

E*TRADE

E*TRADE is a pioneer of online trading for retail investors, specializing in a first-class experience for the digitally inclined investor and trader.

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NerdWallet 2024 Best of Awards
In NerdWallet’s 2024 Best of Awards, E*TRADE received recognition as best for frequent traders, beginner investors, research and data, and retirement planning assistance, and earned an overall rating of 4.4 out of 5.0 stars.¹³
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StockBrokers.com 2024 Annual Awards
In StockBrokers.com's 2024 Annual Awards, E*TRADE was awarded the #1 Mobile Trading App and #1 Web Trading Platform Awards. In addition, E*TRADE received 15 Best in Class distinctions: Overall Rating, Commissions & Fees, Research, Platforms & Tools, Investment Options, Mobile Trading Apps, Education, Bank Brokerage, Beginners, Futures Trading, IRA Accounts, Options Trading, Penny Stock Trading, High net Worth Investors, and Ease of Use.¹⁴
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Kiplinger 2023 Best Online Brokers
In Kiplinger's 2023 Best Online Brokers and Trading Platforms Review, E*TRADE earned #1 Research, and #2 Online Brokers Awards.¹⁵
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Benzinga 2023 Global Fintech Awards Winner
In Benzinga’s 2023 Global Fintech Awards, E*TRADE recognition for Best Trading Technology.¹⁶
Learn More about E*TRADE

Morgan Stanley at Work

We offer Equity, Financial Wellness and Retirement solutions, plus Financial Empowerment, so your workforce can realize the full potential of their benefits and achieve their goals.

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PLANADVISER’S Top 100 Retirement Plan Advisors
Noteworthy retirement plan specialists, based on the number of plans and total assets under advisement.¹⁷
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Top Women Advisors: Rising Stars 2022
Top producers beginning their career as retirement plan Financial Advisors.¹⁸
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Top Women Advisors: All-Stars 2022
Top female producers who have their own practice..¹⁸
Learn More about Morgan Stanley at Work

Graystone Consulting

We are proud to be recognized for our commitment to serving our clients with excellence in Investment Consulting.

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Barron’s 2023 Top 100 Institutional Consulting Teams Ranking
Graystone Consulting had 32 spots on the 2023 list, 7 in the top 20.¹⁹
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Barron’s 2023 Top 100 Financial Advisors Ranking
Graystone Consulting had 6 spots on the 2023 list.²⁰
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Barron’s Top 100 Women Financial Advisors List
Graystone Consulting had 3 spots on the 2022 list.²¹
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Forbes Best-In-State Wealth Advisors List
Graystone Consulting had 47 spots on the 2023 list.²²
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2022 Greenwich Quality Leader
Graystone Consulting was named a Quality Leader in Overall U.S. Investment Consulting (Large Firms) in 2022.²³
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2021 Greenwich Quality Leader
Graystone Consulting was named a Quality Leader in Overall U.S. Investment Consulting (Large Firms) in 2021.²⁴
Learn More About Graystone Consulting

Morgan Stanley Firm

Morgan Stanley’s comprehensive strategies, diverse talent and global resources enable us to provide qualified investors with distinctive investment opportunities.

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2024 Euromoney Awards
Morgan Stanley received two of Euromoney's top awards: World's Best Bank for Financing and World's Best Bank for Financial Institutions, as well as a regional and country award for North America's Best Bank for Financing. These wins recognize our position at the forefront of a changing financial landscape and our Integrated Firm approach with clients.²⁵
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Money Management Institute (MMI) and Barron’s
Morgan Stanley is proud to receive a total of four Industry Awards from the Money Management Institute (MMI) and Barron’s, the most of any firm. The awards include a Digital Innovation award for Morgan Stanley’s Portfolio Risk Platform, a Disruption award for Morgan Stanley’s UMA Fractional Share Program, a Sustainable & ESG Investing Award for Morgan Stanley IQ®, and a Doing Good award for Morgan Stanley’s Strategy Challenge. ²⁶
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J.D. Power’s 2023 Outstanding Customer Service Experience
The Morgan Stanley Wealth Management Client Service Center and Workplace Solutions Group has been recognized by J.D. Power for providing “An Outstanding Customer Service Experience” for Cash Management and Digital Platform Support and Stock Plan Services for the seventh year in a row.
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Celent Model Awards in Innovative Technology
Morgan Stanley received three 2024 Model Awards from Celent for our innovative use of technology: a Model Wealth Manager Award for our AI @ Morgan Stanley Assistant, a Model Wealth Manager Award for our Fractional Share program and a Model Risk Manager Award for our Portfolio Risk Platform. These awards celebrate our long-standing commitment to cutting-edge technology to help ensure we are constantly evolving our business. ²⁷
Learn More About Morgan Stanley